Telling the Story
of Iron & Oak
I dug into Iron & Oak Seattle's origin story-founded amid the COVID-19 disruptions-and rebuilt their website in Next.js around a clear, narrative-driven structure. I also scraped the web for press mentions and coverage to reinforce credibility. The goal was simple: increase qualified online applicants. It worked, driving a noticeable lift in submissions.
Scope of Work
- Next.js
- Web Design
- Web Development
- Storytelling
Before and after.
See the difference.
The Outcome.
See the results.
Traffic Increase
+0%
Increase in traffic from all channels
Online Applicants
+0%
Increase in online job applicants
Hires
+0%
Increase in new hires
The Approach.
See how we did it.
Brand Identity
Creating a brand that tells the story of Iron & Oak
Started from scratch to re-brand Iron & Oak Seattle, establishing them as the trusted private security company in their market.
Designed custom logo reflecting the brand name and the company's history
Created a brand story that tells the story of Iron & Oak
Created a brand guidelines document
Live Incident Data
Showing the world what Iron & Oak is all about
We created a live incident data dashboard that displays incidents in real-time, connected to a live incident data API.
Airtable API integration for incident data
Displays incidents in real-time
Press Hub
Verified press & community coverage.
Curated, verified media mentions centralizing third-party authority to boost trust & conversion.
Aggregated all credible third-party mentions
Verified sources; removed low-value noise
Structured data boosts authority signals
Trust hub: social proof near conversion.
Talent SEO
A topical authority engine for security job seekers
Designed a content cluster targeting Washington security guard career keywords and established Iron & Oak as the regional authority.
37 intent-mapped articles building authority
Targeted WA security job & license keywords
Internal links (pillar/support) speed indexation
Applicant Portal
Multi-step validated, resume auto-fill, and applicant tracking
Built a multi-step, validated application with autosave + resume, cutting friction and preserving in-progress candidates.
Stepper UI with clear stage + progress
Client + server validation prevents bad submits
Autosave each step (no data loss)
Resume later via stored progress state
Working with Austin felt like working with an in-house team. They took the time to understand our mission and goals, delivering a site that perfectly blended branding and design with seamless functionality. Their expertise as a web design agency was evident in every detail, from performance to aesthetics.
Aleks Butokowitz
CEO, Iron & Oak
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